Here are the Top 20 SEO tools for Affiliate Bloggers

Here are the top 20 SEO Tools for affiliate bloggers

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There are millions of Blogging websites on the internet, and the number is increasing rapidly. Starting a blog is not a very hard task as WordPress has made it so easy for everyone to start their own website or blog. But the question is,

How many of these new blogs become successful?

Well, research shows that people who start a blog give up within one year of starting it because they don’t find any growth in it.

And that’s where a very technical term known as SEO (Search engine optimisation) comes into play. Since you have jumped into this post I am assuming that you already know the basics of SEO and some basic terms like Keyword, Competitor Analysis, and much more.

As I said SEO seems technical, actually it is technical but there are hundreds of online SEO tools that do all the technical stuff for you, in this article, we will discuss some of the best SEO tools for Affiliate Bloggers.

Here are the Top 20 SEO tools for Affiliate Bloggers that Web Income Growth chooses for you.

1. Ahrefs

Ahrefs is one of my favorite tools when it comes to Keyword research or Backlink analysis, though it comes with a ton of other tools like Site explorer, Site audit, Broken Link checker, Batch analysis, and much more.

It might take some time for you to completely understand, and utilise this tool to the fullest as there are so many features available in it. But for beginners, I would suggest you use the Keyword Explorer and Backlink checker tool.

Both of these tools are very important for better rankings and analysing your competitors. 

If you have a WordPress Blog then you can directly use Ahrefs plugin for managing all the projects. Also, Ahrefs comes with a chrome extension which is basically an SEO toolbar which can be used for quick audit.

Some other key features of Ahrefs are:

  • Keyword Generator
  • Domain Comparisons
  • Keyword Rank generator.
  • Keyword Difficulty checker
  • Website Authority checker
  • Content Explorer
  • Backlink Checker
  • Youtube Keyword Tool
  • Amazon Keyword Tool
  • Bing Keyword Tool

Using Ahrefs you can easily monitor all the links (Inbound, Outbound) on your Blog including broken links, redirects, 404’s etc. Moreover, when it comes to keyword research Afrefs offers special Keyword tools for Youtube, Amazon and Bing.

Let’s have a look at the pros and cons of this tool:


  • It is the best tool for Backlink Analysis and Keyword Research.
  • Tons of other features are available.
  • The User Interface is very good.
  • Easy to use.
  • It is used by top brands like Netflix, Facebook, Adobe etc.
  • A WordPress plugin is also available.
  • Google Chrome Extension is available.


  • It is a very expensive tool.


Ahrefs offers four pricing plans which are:

  • Lite: $99 per month 
  • Standard: $179 per month
  • Advanced: $399 per month
  • Agency: $999 per month

All of these plans vary based on the number of users, Site Audit, Rank Tracker, Content Explorer and much more. You can get extra discounts if you take Annual Plans instead of paying monthly.

Ahrefs also offers a seven days trial charged at $7 for seven days in which you get two options, Lite and Standard.

2. SemRush

Semrush is a strong competitor of Ahrefs that comes at a cheaper rate and lesser number of features as compared to the Ahrefs. It can be used for Keyword Research, Competitor Analysis, Backlink Analysis and much more.

Be it on-page SEO, Off-page SEO or Technical SEO Semrush does it all for you, all of the tools under SemRush can be divided into five categories which are:

  • SEO
  • Content
  • Advertising
  • Social Media 
  • Competitor Research

There are 21 tools under the SEO section, 7 tools under the Content section, 5 tools under the Advertising section, 1 tool under Social media section and 2 tools under the Competitor research section.

Overall, there are over 40 SemRush tools and reports you can use to optimise your Affiliate blog.

Let’s have a look at the Pros and Cons of this tool:


  • Tons of tools are available.
  • Cheaper as compared to Ahrefs.
  • User Interface is excellent.
  • It is very easy to use.
  • Free Trial for 7 days.


  • No WordPress plugin like Ahrefs.


SemRush comes with three pricing plans which are as follows:

  • Pro: $99.95 per month
  • Guru: $199.95 per month
  • Business: $399.95 per month

All of these plans vary based on the Results per Report, Reports per day, Number of Projects, and many other features.

The best part is that you can try SemRush for free for 7 days.

3. Ubersuggest

SEO is a marketing technique and who understands marketing better than a Marketer?

Ubersuggest is a tool which comes from one of the top marketers in the world, “Neil Patel”. I won’t say it’s as good as SemRush and Ahrefs, but if we look at the pricing and other factors, it’s the best one to start with.

Talking about the features of Ubersuggest, it can be used to explore any website and collect all the essential information regarding it. You can even audit any website using the inbuilt crawler of this tool.

It doesn’t have tons of features, but it has some very essential tools as per SEO standpoint.

Some of the key features of this tool are:

  • Keyword Ideas
  • Content Ideas
  • Traffic Analyzer
  • Site Audit
  • Backlink Report
  • Competitor Research

I would say Ubersuggest is the best tool if you’re just a beginner and you don’t know much about Advanced SEO such as Broken Link building and all.

Let’s have a look at the Pros and Cons of this tool.


  • Comes from the world’s top Marketer “Neil Patel”
  • It is one of the best tools for beginners.
  • The interface is terrific.
  • It is very cheap as compared to its peers.
  • The free version has loads of features.


  • Advanced features are missing.
  • It’s a weak tool as compared to Ahrefs and SemRush.


You can use it for free using your email, but the free version is limited to some features and the number of trials per day.

Paid plans are quite interesting as we don’t have an annual subscription here instead we have a lifetime subscription.

So there are basically three pricing plans which are as follows:

  • Individual

You can purchase an individual plan for $12 per month or $120 per lifetime, it is best for managing 1 to 3 websites.

  • Business 

The business plan would cost you $20 per month or $200 per lifetime, it is best for managing 4 to 7 websites.

  • Agency

The business plan would cost you $40 per month or $400 per lifetime, it is best for managing 8+ websites.

You will be surprised to know that you will get 30-days money-back guarantee. In case, you didn’t like the tool you will get 100 percent cashback.

4. Google Search Console

As the name suggests this tool is from Google, and it’s a free tool which provides a ton of information regarding your website. All you need to do is visit Google Search Console and register your website on it.

It will hardly take 1 to 2 days, and it will get activated. Once your Google Search Console is activated you can find loads of information on it. 

You cannot find any better tool than this to analyze your website, and the best part is that you get all of it for free. Google search console provides you with the insights of your website’s performance.

From Number of Impressions, Clicks, CTR to Position of your web pages or blog posts, you can check anything using Google search console. 

Some of the key features of Google Search Console are:

  • Performance

As I said you can check your website’s overall performance using this tool, it also shows a graphical representation of how your website is doing. You can compare different data and analytics using the customisation options.

  • URL Inspection

Under the URL inspection option, you just have to type your webpage’s URL into the search box, and then it will tell you whether the page is indexed or not, whether it is mobile-friendly or not, and many other reports.

  • Sitemap

Under the sitemap section, you can manually submit a sitemap on your website. 

  • Mobile usability

This tab shows you whether your pages are mobile-friendly or not, non-friendly mobile pages are a major threat to SEO.

  • Links

This section will tell you about the Internal links, External Links, and Top links on your website.

These were some of the main features of Google Search Console. I consider the Performance section to be the most important one as it shows you everything from Keywords, Impressions to Clicks.

Some other features you may want to explore include AMP, Core Web Vitals, REmovals, Coverage, etc.

Let’s have a look at the pros and cons of this tool.


  • It is free to use.
  • It provides a ton of data and reports about your website.
  • From Top Links to Top Keywords you can find everything here.
  • User-Interface is awesome.
  • Easy to use for beginners.
  • It is the best free SEO tool for affiliate bloggers.


It doesn’t have any cons.


It is free to use.

5. Moz

Moz is also like Ahrefs which comes with tons of tools, but some of them are free while you will need to purchase a Moz Pro subscription for others. Let’s discuss Moz and Moz Pro separately.

Moz (Free)

There are six free SEO tools under the Moz free version. Those tools are Keyword explorer, Link explorer, Moz bar, My online presence, Free domain analysis, and MozCast.

Using the tools mentioned above you can perform a basic SEO audit on your website, analyse other’s websites, explore links on your website, and much more.

Moz Pro

The key features of Moz Pro include Campaigns, Fresh Web Explorer, On-Page Grader, On-Demand crawl, and Rank Checker. These tools can be used for advanced SEO, using these tools you can start campaigns, explore your website and competitors more deeply, crawl any website instantly, and much more.

I won’t suggest Moz Pro if you’re a beginner as such heavy features might blow your mind, start off with the free tools and then move step by step to the advanced ones.

Let’s have a look at the pros and cons of this tool.


  • It offers tons of SEO tools for free.
  • It is one of the best free SEO tools for Affiliate Bloggers.
  • You can cancel your plan anytime you want.
  • Companies like Trivago, Alaska, 99designs have used this tool.
  • 24-hour online support.


  • User Interface is not good for beginners.
  • It’s also costly, similar to Ahrefs.


Moz Pro comes with four pricing plans which are as follows:

  • Standard: $99 per month
  • Medium: $149 per month
  • Large: $249 per month
  • Premium: $599 per month

These plans vary based on the features included in each one of them. You can choose the yearly plans for better discounts.

6. Google Analytics

You might have been using this tool already, but if you don’t then it’s a free tool from google which tells you everything about your audience. From the number of people coming to your Blog to where they are coming from, it will tell you everything.

Using this tool you can see which of your pages are working well and which of them are not.

Some of the important SEO factors you must look out on this tool are:

  • Bounce Rate
  • Traffic Sources
  • Location
  • The behaviour of your audience
  • Campaigns

There are many other factors you should consider while using this tool but if you’re just a beginner then look out for these ones first.

One of the best features of this tool which I like is that you can set goals you want to achieve on your blog and then regularly monitor its progress.

Let’s have a look at the pros and cons of this tool.


  • Provides essential information of your audience.
  • It is free to use.
  • Gives you important numbers and reports.
  • Audience’s Behaviour can be judged.
  • Graphical representation of user data.
  • User-Interface is amazing.


It doesn’t have any cons.


It is free to use.

7. Google Trends

Google trend is another free tool from Google which tells you about the popularity of a topic. I consider it as a keyword research tool, as you can check the number of people searching for the topic.

It also tells you about the seasonality of the topic, and how it’s been performing in the past years. You can customize the search using options like Country, Time range, Categories and the type of search.

Moreover, it shows you a graphical representation of the data in which you can check the country-wise report about that specific keyword. You can also find some related keywords under the Related topics section of Google trends.

One of the key features that only a few people know is that you can set alerts and whenever your desired topic comes in trend you will be notified immediately. 

Let’s have a look at the pros and cons of this tool.


  • It is a free tool.
  • Shows a graphical representation of data.
  • Provides accurate data (as it’s a Google’s tool).
  • It is easy to use.
  • Alert feature is available.


  • It doesn’t have any other additional feature.


It is a free tool.

8. Copyscape

We bloggers cannot write all of the content by ourselves and that’s where we need to outsource the content. But outsourcing the content is very risky nowadays as many content writers use spinning while writing articles which results in duplicate content.

Google doesn’t like duplicate content at all and that’s why it’s very important as per SEO standpoint as well. But it’s not easy to manually check all of the content and that’s where this tool comes into play.

Copyscape is a plagiarism detection tool used by professionals to check the originality of the content on your blog. Some of the advanced features of this tool include Batch Search, Team management tools and Private Index for checking duplication within your own content.

They basically offer two products which are as follows:

  • Copyscape Premium

It is used for checking the originality of the content, you just have to paste the article in the space provided and it will show you whether your content is copied or not, and if it is copied then you can also visit the site where it’s copied from.

  • Copysentry

Copysentry is used for automatically tracking the content on your website, it will crawl the web daily and whenever a copy of your content is found, you will be immediately notified through email. Once you get the email you can immediately take action against it.

Let’s have a look at the pros and cons of this tool.


  • World’s best Plagiarism checker.
  • A bunch of free tools are also available.
  • A simple and easy to use the tool.


It doesn’t have any significant cons.


Copyscape charges 3c per search (up to 200 words)

and then 1c per extra 100 words.

9. Screaming Frog

Screaming frog is a tool which crawls a website similar to a google crawler and then shows you the results. You can check every single element of SEO using this tool, all you need to do is download this tool and paste the URL of the website in the search box.

Once the crawl is complete you will get all the data and reports of the website. It shows reports on Links, Page Titles, Meta Descriptions, Images, URLs, Sitemaps, AMP, Canonicals, Search Console, Analytics, and much more.

It also shows a graphical representation of data which makes it easy for analysts to research on the reports and then make required changes. Screaming Frog is free to use up to 500 URLs with some limited features. 

Let’s have a look at the pros and cons of this tool.


  • The free version works well.
  • It covers every single element of SEO.
  • Graphical Representation of data is available.
  • You can even export the data to an excel file.


  • It’s paid for over 500 URLs.


Screaming frog costs you £149.00 Per Year.

10. Wayback Machine

As the name suggests itself, this tool shows you the past of a website. In case, you want to check how your website looked in the past, this is the tool for you.

Simply paste your website’s URL into the search box of Wayback Machine and you are ready to go. 

What this tool does is that it takes the snapshots of the websites regularly and saves them into its database, you can see any of those snapshots whenever you want.

This tool can be very helpful if you are trying to recover expired pages. Also, if you are buying an expired domain you must check the past of that domain and that’s where the main use of this tool comes into play.

Let’s have a look at the pros and cons of this tool.


  • It’s a free tool.
  • You can easily recover anything from the past.
  • User-Interface is excellent.
  • Essential tool while buying expired domains.


It doesn’t have any significant cons.


It is free to use.

11. Sitechecker

Sitechecker is again an all in one SEO tool similar to Ahrefs, SemRush and Ubersuggest. It tracks rankings from four search engines which are Google, Bing, Yahoo, and Yandex.

Some of the key features of this tool are:

  • Unlimited site audits

You can audit as many sites as you want within a few seconds, this feature is very helpful when it comes to Competitor Analysis, as you can find their weak points and attack there.

  • Email Alerts

Whenever there’s an issue with your website you will be notified if these alerts are activated. So, you can immediately make changes and fix those errors

  • Unlimited On-Page checker

This option is for Technical SEO, you can run unlimited scripts for specific web pages using this tool.

  • 24/7 site monitoring

Once you are subscribed to this tool, your website will be regularly monitored 24/7, so you don’t have to worry if anything goes wrong with your website, you will be notified immediately.

You can even connect Google Analytics and Search Console with this tool and get all the crucial numbers at one place.

Let’s have a look at the pros and cons of this article.


  • It’s a cheap tool.
  • User-Interface is terrific.
  • Easy to use.
  • Get email alerts.


  • There are not many advanced features.


Sitechecker comes with three pricing plans which are as follows:

  • Lite: $9 per month
  • Start-up: $29 per month
  • Growing: $69 per month

You can get 20 percent extra discounts if you go for annual plans.

12. Google Keyword Planner

Google Keyword Planner is one of my favorite SEO tools as it comes from Google, and it is free to use, you can use this tool to find keywords for your blog posts. However, this tool is made for researching keywords for Google Ads but marketers use it for keyword research as well.

It shows you some metrics like Average Monthly Searches, Competition, and Related Keywords. You can customise the Location, Language, Search Network and Time duration before performing any search.

Also, you can apply other filters like Organic Average Position, Organic Impression rate, and much more.

Let’s have a look at the pros and cons of this tool.


  • It’s a tool from Google, so you can rest assured of the data accuracy.
  • It is free to use.
  • Tons of filters can be applied to filter down the desired data.
  • You can refine the keywords based on the topic you’re searching for.


  • It doesn’t have advanced keyword research tools.


It is free to use.

13. BuzzSumo

BuzzSumo is a tool that tells you about the popularity of the website, page or a keyword. You can find the engagement of your content or any keyword on various platforms like Facebook, Twitter, Pinterest, and Reddit.

Basically, this tool is used for finding the trending and most shared topics or keywords in your niche. 

Let’s have a look at the pros and cons of this tool.


  • Find popular keywords or topics.
  • It shows you numbers and reports.
  • You can also find the Backlinks report.


  • It is a paid tool.


It comes with four pricing plans:

  • Pro: $99 per month
  • Plus: $179 per month
  • Large: $299 per month
  • Enterprise: $499+ per month

You can save 20 per cent extra by choosing Yearly plans.

14. GTMetrix

GTMetrix is an SEO tool used for analyzing a specific webpage on a site, analysing factors include Page Speed Score, Load Time, Page Size, and much more.

You will also get a list of recommendations showing the factors which are responsible for making the page slower, by applying those recommendations you can improve the page’s speed and other factors.

The pro version offers extra URL monitoring, extra API credits and much more.

Let’s have a look at the pros and cons of GTMetrix.


  • The free version works pretty well.
  • User Interface is good.
  • Compare different pages.
  • Download the report in the PDF format.


There are no significant cons to this tool.


You can use the free version of GTMetrix also, while Pro plans are as follows:

  • Basic: Free
  • Bronze: $14.95 per month.
  • Silver: $49.95 per month.
  • Gold: $149.95 per month.
  • Custom: Depending on your requirements.

15. SEOptimer 

SEOptimer is another SEO audit and reporting tool. It is a website SEO checker that helps you review and identify problems to improve the rank of your website in the view of a search engine. The best part about this tool is that it also provides you with a carefully interpreted list of recommendations that can help in improving the website’s rank.

The tool monitors the keyword rankings and also keeps the user updated about the performance of the website. It is easy to use and thus best suitable for people owning small businesses.

The tool may also help you in generating effectively illustrated, branded, and white label PDF reports. These white-label reports are available in a variety of different languages and can be easily customized. You can change the font, colour, and add custom content according to your choice.

Apart from being just an audit tool, SEOptimer can do a lot more to improve the ranking of your website. It offers the following SEO tools that are listed below which you can use directly to improve your website on your own.

  • Meta Tag Generator
  • Keyword Generator
  • Robots.txt Generator
  • .htaccess File Generator
  • XML Sitemap Generator


  • The tool is a perfect choice for small digital agencies, business owners, SEO experts, web designers, etc. who wish to compete and stand out in a market of billion websites and make their mark but with affordable investment.
  • It helps you by saving long hours of manual website auditing by automating your task.
  • It helps the users to impress their clients with beautifully illustrated reports keeping in mind the importance of presentation of work in the professional sector.
  • You can efficiently turn your site into a lead magnet by using White Label PDF Reports and the Embeddable Audit Tool to gain customers directly from the website.


  • The tool however can cost a few dollars and is not free to use.


The tool offers a 14-day free trial, and after that, you can purchase any of the three packages:

  1. DIY SEO (For your website) at $19/monthWhite Label (For digital marketers) at $29/monthly
  2. White Label and Embedding (For digital marketers) at $59/monthly

16. KWFinder

KWFinder is a keyword research and analysis tool that helps you find long-tail keywords having low SEO difficulty. It offers you a large variety of keywords with their exact search volumes so that you can decide for yourself and choose the ones that suit you, are easy to rank, and have high search volumes.

You can also see the keywords for which your competitor sites are ranking just by entering their site URL or domain. The website offers historical data and search volumes for any keyword you enter. This can help you in knowing about which keywords have been in trend for the long term and which ones are seasonal.

One of the best parts about this tool is that it offers local keyword research i.e. it helps you find keywords that are specific and popular at your location.


  • Though KWfinder is a paid tool it offers a 48-hour money-back guarantee. So, even if you are not satisfied with the services, you can easily get your money back.
  • It consists of basically all the keyword related SEO tools needed for the SEO of your website.
  • It is easy to use and can be really helpful for keyword research to enhance, compare, and analyze the ranking of your website.


  • The tool is not free to use and specific charges may apply based on the kind of pack you purchase.


The tool offers a 10-day free trial and after that, you can purchase any of the three packages:

  1. Mangools Basic at $29.90 per month
  2. Mangools Premium at $39.90 per month
  3. Mangools Agency at $79.90 per month

17. Serpstat

Serpstat is a Chrome Extension that checks your website’s SEO and helps in analyzing competitors through effective search analytics.

Some of its major features include on-page search engine optimization, page analysis, and domain analysis. Some features work without signing up while some are only available once you sign up after the installation of the extension.

The tool is free to use and is quite powerful and effective for competitive analysis. Some other handy features that come along with this extension include long-tail keyword research, cost per click analyses, PPC competition insights, and search volume analytics.

The tool can powerfully perform automatic audits of your website to pinpoint problems and suggest solutions for better SEO.


  • It is a combination of a variety of different tools grouped together forming a powerful SEO analyzer.
  • It helps in quick keyword research and competitive analysis.


  • It is a chrome extension so you need to have it first installed on your device and then only you can work with it.
  • Though the tool is free to use, you can also prefer to take advantage of its paid subscription upgrades.


  • The tool is free to use.

18. is one of the most efficient link building SEO tools available in the online market. It helps in finding email addresses associated with the website. The tool can be used as a chrome extension as well as a Google Sheets add-on. is used by over 2,000,000+ professionals worldwide and by some of the leading companies like Adobe, Microsoft, and Google itself.

The tool offers 50 searches for free every month. The tool also includes an email verifier that verifies the deliverability of any email address given.


  • The tool ensures data transparency.
  • With some of the most effective search filters, it becomes one of the most powerful email finding tools.


  • It is a chrome extension so you need to have it first installed on your device and then only you can work with it.
  • Some of the packages are paid and not free to use.


The source website offers a variety of paid packages and users can select them based upon their priorities. The five different packages are as follows:

  1. Free at $0 /mo
  2. Starter at $49 /mo
  3. Growth at $99 /mo
  4. Pro at $199 /mo
  5. Enterprise at $399 /mo

However, the extension alone for google chrome is 100% free to use.

19. Streak

Streak, also known as Streak CRM for Gmail is another chrome extension that transforms the inbox of your Gmail into CRM i.e. Customer Relationship Management software. Used by 750,000 users worldwide, the tool is highly loved by audiences and most of all by bloggers for their outreach programs.

It helps the users to easily collaborate, share emails, and stuff in a team so that no one is left behind. It basically keeps the pipeline on autopilot mode by automatically capturing data from the contacts and email that you send or receive in your pipelines.


  • The tool is also available in the form of android and ios apps.
  • It can be easily integrated into your GSuite, Zapier, and APIs.
  • The tool ensures data privacy and security.


  • It is a chrome extension so you need to have it first installed on your device and then only you can work with it.


The source website offers a variety of paid packages and users can select them based upon their priorities and features they need. The five different packages are as follows:

  1. Free at $0 /mo
  2. Solo at $15 /mo
  3. Pro at $49 /mo
  4. Enterprise at $129 /mo

However, the extension alone for google chrome is 100% free to use.

20. Keyword Surfer

Keyword Surfer is yet another powerful chrome extension that believes in making on-page SEO simpler. Surfer uses the data-driven model i.e. makes decisions based on datasets instead of just guesswork.

Surfer analyzes over 500+ factors that could have been impacting your search engine ranking.


  • It tells about the estimated search volumes of any query typed into google.
  • Similar keywords are also shown in the sidebar,
  • It makes keyword research and competitive analysis easy.


  • It is a chrome extension so you need to have it first installed on your device and then only you can work with it.


Based upon features required, users may select any of the following the plans from source website: (Surfer SEO)

  1. Basic at $ 59/ month
  2. Pro at $ 99/ month
  3. Business at $ 199/ month

However, the keyword surfer extension alone for google chrome is 100% free to use.


SEO tools do all the technical work for you, so in today’s date, it is very important to have these SEO tools to beat your competitors. 

Most of these tools come with a free trial so you can test them out before making your final decision. I would recommend Google Search Console, Ahrefs, Semrush, Moz, and BuzzSumo as must-have SEO tools if you are an Affiliate Blogger.

However, all the tools mentioned above are must-haves and before choosing the final one you should give each one a try. Let me know in the comments below, which one did you like the most.


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